Why We Can’t Just Be SEOs Anymore

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Hi Gamin

Today we are going to see about take on the shift from “SEO Sevices” to “inbound marketing” and what the future holds for our industry at large. There’s a movement happening in our industry, and many folks are changing their practices and titles from “SEO company” to “online marketing, inbound marketing, and/or earned media marketing.” Where did this shift originate from, and where is it taking our industry as a whole? Is it enough to just be an Affordable SEO in today’s game, or are we missing the bigger picture?Why is it that there’s this movement from some folks in the field to change their titles, their names, their practices, from saying, “We do SEO Packages,” to saying, “We do inbound marketing,” or, “We do online marketing, we do web marketing, we do earned media marketing”?I want to try to try and take on that elephant right now. There are some really good reasons that I think we’re seeing this shift happen, and I’m actually one of the proponents of this shift. I used to be very against it. I used to be very passionate about building only the brand of SEO.

Now, I’ve revised my stance. I think that, as new data and as the world has changed and I’ve become less of an obstinate son of a gun, I’m seeing this bigger picture, and I want to try to share that picture that I’m seeing with you.The first one is I can’t argue that SEO Sevices is bigger than the way people define or have defined SEO company for the last decade. That’s not really true of the 2010 to 2013 period, but it is very true of the decade before that, from the late ’90s into the late 2000, the “aughts.” What I mean is there are these old-school tactics. “Oh, you’re going to do SEO? Well, that means you do links, you make my content relevant, you put the good keywords in there, you do work on your markup, your snippets, and your site architecture, your structure. You are done. You have done SEO. That is SEO. Don’t try to tell me that it’s more than that.”This becomes very, very challenging when, as an SEO Sevices or as a marketer who’s trying to achieve good results with SEO companyyou say, “But wait a minute. This only works when the ranking factors were things like link graph data, keyword data, domain data, and topic analysis.” Now, we have a lot more ranking factors, right? Engines are looking at user and usage data. They’re definitely looking at brand signals. They’re looking at offline data potential. Potentially there are patent applications, thinking about offline data. They’re looking at social graph signals.What’s an SEO Packages to do? If I want to influence these, I’ve got to be able to work on everything that’s marketing. That’s everything from social media to community building, positioning, branding, emails, CRO, product, the unique value of the content. What am I going to do if I’m tasked with SEO Sevices, but I’m only given responsibility over these things? It’s just not going to work. In order to influence just the very part of SEO company that we touch on, which is moving up rankings in major search engines like Google and Bing, just to do that, we have to be able to control and influence a lot more than we ever had to in the past. It’s an untenable kind of situation.Thus, what we’d really like to do and what we’ve been working hard at as an industry is to try to change and broaden the definition of SEO Packages I can tell you one of the things that I feel very passionately about is changing that branding and working really hard to not have the word “SEO” be associated with scumminess and bad companies and irresponsible behavior. But that perception of SEO is so hard to change. It’s been established for such a long time now, and the small efforts of quite a few of us in the field to try and change that perception have not been successful, at least not outside of the online marketing world. Inside that world and with a small portion of the developers and designers who get SEO Sevices and get marketing, it’s true.I love those of you who are watching Whiteboard Friday and who are in that world, who understand that SEO company is this bigger thing. But I know that you’ve felt the same pain that I’m talking about. People say, “Oh, SEO. So you’re a spammer. You manipulate things. You’re unethical. You’re breaking the search engine’s rules. What does Google think of you?”These are questions we have to answer every single time, and it’s pretty clear to me why this happens. I think the reason is actually very obvious. The primary and first association that most people have with SEO company is what? It’s comment spam on their blogs. It’s a spammy, scummy email that’s trying to get them to sign up for something. It’s someone wanting to trade a PageRank 6 link with them. It’s a forum, or a bulletin board, or an online community saying, “Oh, are you wondering why this malware happened? That’s the SEOs doing that.” That’s why all these bad things happen on the Internet. They blame SEO SevicesTo be fair, early on in the days of SEO Packages, there were plenty of us, myself included, who would do some of these spammy and manipulative things. I’m not innocent, by any means. But that perception, that fight is one that I don’t think we’re winning. That’s another reason why I think it’s really hard to do SEO well and just call yourself an SEO. I think when you change the title, you change the perception. You change the frame of reference, and you say, “I do web marketing. I help people grow their companies. I help attract visitors, and that leads to more conversions on their site.” They’re like, “Oh, okay. I get it. Web marketing. Understood.” SEO is one of the channels, one of the main channels, but one of the channels they focus on.The third one, we are selling ourselves short. When you say, “I’m an  Affordable SEO,” your boss, your client, your management says, “Why are you meddling with our design, UX, social, and ad campaigns? Why are you trying to get into this?” You are supposed to focus on SEO Sevices.Yet, the answer is well, we can’t do great even at just SEO company without influencing all these other fields that we talked about above.By the way, we’re selling ourselves short even more than just this, because when we do work on all these channels, when we improve all of these channels, that obviously helps our search rankings too, we are also driving a lot of traffic from them. Social is sending us good traffic. The blogosphere and PR efforts are sending us good links that are driving visits, good customer service practices, community building practices, culture practices. All of these things that influence  Affordable SEO  that we’re trying to move the needle on to get better results, they also drive traffic of their own. That traffic converts, and that traffic is valuable. That traffic is measurable, and we are often the ones who are measuring it and quantifying it and trying to gauge the impact it has on search. Yet, we’re not getting rewarded for it or treated as though we were responsible for it. Again, we’re selling ourselves short.But I want to end on a positive note. This stuff is okay. It is okay. This is something that we are used to. We are used to change. If there’s anything that SEO company can be assured of, it’s that things will change tomorrow, that things will change next week. No one is better prepared to handle change than we are. This kind of change is actually positive. Every field matures. My checkmark practices don’t mature. I’m clearly getting worse at them. But every field matures. You can see the early seeds of programming, of video, of accounting, any type of field, right? Journalism, for sure. Any time there’s massive shift or a new industry, we have these years of immaturity, and then we get to a better stage.I think the stage for us is deciding:  Do we want to keep committing to a brand that frankly has been put through the wringer? One that I still use and will always use. As long as I am doing SEO Sevices work, I will use that brand. But do we want to also take hold of and recognize that, as marketers, we want to do good branding and good marketing? That means potentially calling ourselves something different, taking on these other titles, expressing ourselves in other ways in order to get more influence, and by the way, bigger paychecks too.An SEO Packages consultant, there are people who charge between $50 and a few hundred dollars an hour. Then you look at business strategy consultants from Accenture, or something like that, and you’re talking about a thousand plus dollars an hour. The more influence you have, the greater your billing is and, by the way, the more you can effect change and have a positive influence.

 

 Affordable SEO

How to Move Rankings Up On Older, Existing Content

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Hi

A fine morning to every body Today I’m Going to share about the Tips of Ranking upon older and existing content.

Adjusting your existing, quality content can be used to help bump your site up in the SERPs. In today’s Whiteboard Friday, Rand lays out the tactics you can use to boost your older page to the next level.Hyper-tactical, but it’s good to know all the ways that you can move the needle on this. So if you want to go from number four to number three to number two and you’ve got essentially an older page, not a new page – so you’re not getting lots of new press, attention, or awareness, driving all these social signals, etc. – and you’re not targeting a new keyword, you have this kind of stale, older page and you want to get it ranking, there’s a bunch of tactics that you can pursue, and I want to talk about each of them in a bit of detail.So number one, point more external links to the URL. This is probably the most classic thing that folks in the SEO Services  field have done over the last decade, 12 years. It does work, and it still does work, although it’s less powerful than it used to be because search engines, Google in particular, are looking at such a broader set of figures and data sources for their ranking signals.

However, a few things about this. This is going to be pretty darn hard to do with commercial content. It’s much easier if you got educational or non-promotional stuff, because reaching out and getting links from other types of folks, from other websites is much easier when it’s authentic and not directly promotional or not directly revenue generating, that kind of thing. Now this is much easier for folks who are in like a non-profit space or in an educational or content space because they can reach out and say, “Hey, I have this great resource. I think your people might like it. Do you want to shoot over a link to it? Can I contribute something to your site and point to it?” Yes.It’s much harder to do that when you have a page that’s ranking for air conditioners and you’re just trying to beat out three other e-commerce retailers for air conditioners. This is the way it goes.I do have some specific recommendations. I’m not going to dive into every one of these, but these are the tactics that, in my experience, work the best. So that’s guest content, basically when you’re writing on other people’s sites. Of course, just like everything, it’s got to be authentic, got to be high quality. You can’t just be spamming other people’s sites or submitting to really low quality ones.

Promotions do tend to work pretty well. If you’re doing a promotion on your air conditioners, other people may pick that up. You can get press and attention, social attention. Partnerships can work well. Testimonials and reviews. So other people who are writing reviews about maybe an air conditioner line that you’ve just launched, or someone’s writing a review about a new air conditioner that’s come out, and you happen to be the retailer featuring that, you can be included in those types of places.List inclusion, if you know about a list that already exists where people are covering places to get air conditioners online, you can get included in those. Again, be really careful. You don’t want to go to those spammy, generic directories. You want to be going to high-quality lists. CNET Reviews is very different from Articles-about-electronics-online.info. Apologies if that’s your site. If not, we should register it. I’m kidding.Press and blogs, of course. Social media pushes you can do, especially if you’ve got something to announce around air conditioners. Summer’s coming up, right? A Facebook page, a push on Pinterest, a push on Twitter, or on Google+.Link reclamation, meaning you go back and find places that used to link to you that don’t anymore, places that used to link to your competition but those links are now broken. You can go talk to those kinds of folks.

Those are the kinds of link building techniques that have worked best, in my experience. Please be so super careful not to build the wrong links. If you haven’t watched it already, Matt Cutts has been tweeting and talking in video – Matt Cuts being the head of the Web Spam Team at Google – talking about how they’re going to be taking even more aggressive action than what they took with Penguin in a Penguin 2.0 algorithm that’s coming out in the next few weeks. So just please be super cautious about where you’re getting these external link sources from.

Especially since links are a little less powerful than they used to be and because a lot of the linking sources are more dangerous than they once were, there are some other ways I want to mention. Those include increasing your click-through rate. Now, I’m not trying to say here that correlation equals causation, or that it even implies that, but what we do know is more people clicking through on your listing means fewer people clicking through to your competitors and a higher chance that some of those people are going to take actions that we know does increase ranking, so things like linking to you and sharing you and those kinds of things. Your page is clearly providing a more compelling experience. That tends to be exactly what Google’s algorithm is trying to accomplish, and so increasing your click-through rate can help with this.

One of the ways that this can be done, and this is not to say that Google is sort of biased to people who do it, but if you supplement with PPC, with paid search ads, it tend to be the case, and lots of people have tried different tests around this and gotten different performance, but, on average, it tends to be the case that one plus one equals a little more than two. I put 2.25 for that. Your mileage may vary. But basically, if I take a look over here and I’ve got my air conditioner page and I also have an ad on the sidebar or on the top up here, it tends to be the case that the click-through rate here, plus the click-through rate here, is a little more than if I just had a paid ad or if I just had the organic listing. So two listings on the page slightly better than one and one. So that’s certainly an angle you can try again.

Again, I urge you to test this, not to just take it on blind faith. Included in that test methodology should be testing modifications to the title and the description. So if your air conditioner page here has got a description and a title and a URL – the URL matters too, and you can do things like 301 redirect the old one to a new one – this can move the needle. I have found a lot of the time that what I’d call keyword-stuffed, kind of SEO  Packages 1.0, back in the late ’90s, early 2000s type of things where it says, “Air conditioners, your air conditioners, get the best air conditioners here,” followed by a brand name that’s kind of off, after what people can see in the title in the search results, doesn’t perform nearly as well as a brand people recognize, a compelling title that has a little bit of authenticity, a little bit of your brand and your culture and your unique value proposition embedded right in the title and the description.

The same story with the URL. Lots of hyphens separating something, a longer URL, a dynamic URL versus one that has readable keywords in it and readable text in there. Again, you’re going for authenticity. You’re going for, “Boy, what would I click on? What do I tend to click on? What do people like?” Think of this just like you’d think of a paid search ad. You want to optimize all the areas of this and try and test it and get better performance out of that click-through rate.

Another thing you can obviously do is add rich snippets. These are things like we could add a video to the page and add the video XML sitemap so that we get the video markup next to that result. We could add rel=author and get our profile picture next to it, assuming we connected with Google+. For some types of rich snippet results, recipes in particular, news items, you can add images and get those in there. For other types of results, air conditioners, any ecommerce result, you can have star reviews and number of reviews. All of those things can help move the needle on click-through rate.

Number three, improve and revitalize the page’s content itself. Again, this isn’t always a direct needle mover. It can be indirect. But Google is pretty sophisticated with analyzing content. Better content, I don’t mean better content in terms of it has more keywords stuffed into it, or better content in terms of it just happens to be longer or more in-depth. I mean more compelling, more uniquely valuable, more interesting, more worthy of being shared, Seo company more special. That kind of stuff tends to perform better in Google.

They’ve got a wide variety of text-based content analysis algorithms that tell them all sorts of stuff about a page, not just keywords and TFIDF and stuff like that. So things like rich media, video, images, graphics, the layout design, the user experience, the visual aesthetics, how the page looks, these actually can move the needle, not just on how it performs in the search results, but how it performs in terms of conversion rate. Conversion rate actually tends to be tied pretty nicely to how it performs in search results, because again, Google is looking at all those pieces of the algorithm, trying to piece together what provides the best experience for our users. Text content too. I’m not just talking about keywords. I’m talking about that unique value. If you haven’t seen the Whiteboard Friday on unique value versus unique content, you should check that out.

I know I didn’t have enough room, so I switched sides. Number four, internal links and redirects. So there are a few things that can happen here. Sometimes you have an orphaned page. It’s only linked to from one section. You’ve got to drill way deep down into a subcategory or sub-subcategory to find this page on your site. E-commerce sites are particularly messy with this kind of stuff a lot of the time. Make sure that the page is getting link love, internal link love, relevant link love. I’m not  talking about stuffing an anchor text-rich link in the footer of every page or the category section or something like that. I’m talking about when you have pages that are relevant to air conditioning, you have a page on summer appliances, you have a page on electronics, you have a page on what should homeowners be thinking about to upgrade their homes, great. Make sure that you’re linking to your air conditioner page. Those are relevant pages where people would want to see that. If you’re confused, do an “air conditioners”site:yourdomain. See all the pages where you mentioned it, and yet have somehow failed to link over to your air conditioner’s page that you actually got.

Consolidation. This is a really powerful one. So this is essentially saying, “I’m going to take all the pages that are targeting that same term or phrase and 301 them all together.” We’ve done this a number of times on Moz, because we’ll have a bunch of old blog posts or old content pages that are all talking about exactly the same thing. Then we go, “Man, why do we have seven of these? And, by the way, six of them are more than three years old.” Let’s just take those and 301 them back to the most relevant, most high-quality content. If we have some content that was on those other pages that we want to put on the existing one, let’s do that. Let’s consolidate so people don’t get lost in terms off which is the most relevant page about air conditioners on your site. Google shouldn’t be confused about that either, and that can actually really move the needle. I’ve seen that a number of times pop us from page two to page one, or pop us from the bottom of page one to the top five results, that kind of stuff.

Number five, newer signal, but something that I’m pretty sure in this year’s ranking factors is going to prove to be very interesting, and that is branding, co-occurrence, and mentions. What I mean by this is if your brand name, that’s usually your domain name and usually your company name as well, is often connected with the words “air conditioners” – by connected I mean connected when the press talks about you, when third party sites talk about you, when people blog about you, when social media users talk about you – if those words tend to appear frequently together, your brand plus thing you want to rank for, you tend to do quite well. We’ve seen some early signals that mentions, that co-occurrence of terms, phrases plus brand can really move the needle. So don’t ignore that either.

 

Seo company

Outsourcing Content Creation

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A Fine Morning to everybody.Today we are going to discuss about  the Outsourcing  of the content creation.

Step 1: Requirements Gathering

Decide what you are trying to accomplish. Are you doing this for sales? SEO? Engagement? Traffic? Brand awareness? Be clear and write down what you want to accomplish SEO Packages along with the metrics you will use to measure them SEO Services.

Step 2: Locating Potential Resources

You have plenty of options for finding potential resources. You can go offshore, SEO Packages  in-house or hire web contractors. For web contractors, you can use the traditional services like Craigslist, oDesk, Elance, Guru or tap into the world of SEO Services writing communities and long tail bloggers. These last two recommendations while not as established can many times provide superior quality writing with lower budgets.

Step 3: Research Writing Quality & Voice Match

In order to do this, we highly recommend you set up a  SEO Packages voice document (a written record of how you would like to sound in your company’s written communications and promotions). SEO Services Give this to the writer before getting a sample and use this as the yardstick after they submit their first sample. This will help you gauge if this person is a good fit for your organization.

Step 4: Scale, Evaluate, Track

Now that you have established a process, SEO Company you need to put checks into place to make sure the writer is hitting their targets. SEO Services  Look back at the goals you created in the first step and use them to track and improve upon the related metrics.

SEO Packages

Using Followerwonk to Grow Your Twitter Account

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Building and analyzing social accounts is a must for Affordable SEO s. In this week’s Whiteboard Friday, Rand discusses thenewest free product forSEO Services moz PRO members: Followerwonk! This splendid tool is a great way for SEO Packages to manage their social accounts through linkbuilding, outreach, adding value to campaigns, growing a social media presence, and more.

Based on four key sections of the Followerwonk site, you’ll learn how to search inside Followerwonk for specific users, compare your users for overlaps in follows and followers, analyze your followers for details and stats, and track your followers for wins and losses. Analyzing your social accounts has never been so easy

 

Now, for those of you who don’t know, SEO Packages  SEOmoz recently acquired Followerwonk. It’s now a completely free product for PRO users. So if you’re a SEOmoz Pro customer, you literally just go over to Followerwonk, connect your SEOmoz account, log in with Twitter if you haven’t already connected a Twitter account, and boom, you’re good to go. You get Followerwonk free. We’re very excited about this.
 
I’ve loved Followerwonk for a long time, kind of wanted to do a Whiteboard Friday about all the cool ways that I use it, and all the cool ways that  SEO PackagesSEOs can use it to do magical stuff with their social accounts on link building and outreach and all that kind of stuff, but I figured hey, let’s wait until it’s free for you. So, here you go. Now Followerwonk, totally free, you can use it any time you want.
 
So I’ve got four tips, and this is based on four different sections of Wonk. So if you go to the Followerwonk product, you’ll see four tabs that look like this: Search, Compare, Analyze, and Track. Those four tabs, there’s actually a fifth tab that I’m not going to mention today, but you can go check it out, too.
 
Number one, the first one, is the Bio Search feature. Now, this is very cool for sort of outreach and discovery. If you think of Open Site Explorer as a look into the link graph of the Web, the bio search inside Followerwonk is really a look into the Tweet graph or the Twitter user graph of Twitter.
 
So I can go and I can do things like outreach, look for journalists or bloggers, influencers in a specific niche, etc., just by searching the words in here. A warning though, you’ve got to be pretty literal. So I would do a couple of SEO Services things. I would first click on the More Options. There’s a More Options link right below the search box. If you click that link, it’ll drop down another box that shows you a bunch of other options. Get creative in there. Start searching for synonyms. Someone might call themselves a journalist, a reporter, a writer, an investigator, whatever it is, and you want to be making sure that you’re using all those different combinations.
 
Same is true for location stuff. So some people, they’ll say they’re in Dublin, they’ll say they’re in Ireland, they’ll say they’re in Southern Ireland, they’ll say they’re in some weird combination of phrases. Sometimes people will use SEA to describe Seattle. Fine, great. So you just need to be creative when you’re plugging those terms in here.
 
You can also use it for geo-targeting, so find folks to connect with. If you’re going to a city, you’re going to an event somewhere, you’re visiting somewhere, and you know hey, let me just see if there are influential people in my sphere. So if you’re in the paper goods industry and you want to see if there’s a big letterpress person, a big engraver person, a big craft artist who happens to be in Philadelphia or Pittsburgh or Austin,  SEO PackagesTexas, wherever you’re going, you can use that Bio Search to find those people, start tweeting back and forth. “Hey @soandso, I’m visiting next week. Any recommendations?” You often get great replies and can build great connections out of that.
 
Events and interests, so this is another way to use this. If you’re going to be at a specific event, even an online event, a webinar, or you’re going to participate in a Twitter chat or something like that, you can look for the people who have those hashtags and who are in a location or in a specific field. So if I’m going to Dublin, for example, later this month, I might search for SEO  SEO Packages who happen to be in Dublin, and I can see if I can connect with those folks, get them to come to an event that I’m going to be speaking at while I’m there, those kinds of things. You can really use this to figure out who are the influencers in a specific industry or at a conference or meet-up.
 
Number two: Compare Users. This has got to be one of my favorite features, and the reason is really simple. When you think about doing link outreach, one of the most powerful ways and things that people do is use the SEO Services link intersect tool, and they use it to go, “Who is linking to two or more of my competitors, but not to me?” Magical. You can do that with Followerwonk on Twitter.
 
If you go to the Compare Users tab, you can only do it for two at a time, but it still works really well and it’s very fast. So I can go, “Oh, hey, I want to see who’s following Joel and who’s following Karen, who is not following me.” And that’s exactly what this point of intersect in the little Followerwonk Venn diagram does. If I look at those, there’s a list on the side, I can actually click and see the list of users, sort them by influence, sort them by follower count, sort them by a ratio, whatever I want to sort them by. I can even download in Excel that group if I want, and then import and play around with it and do my pivot tables, whatever you want to do. This is an awesome way for discovering those likely influential followers of your topic area, who are interested in things you’re interested in and follow multiple competitors. If they follow one of your competitors, they might just be a fan of them. If they follow two or more, chances are they’re a subject matter expert or subject matter interested person, and that means they’re a great potential target for outreach, for influence. You know that you want to probably reach that group, particularly the ones who have lots of followers.
 
Number three: the Analyze Followers. Oh, I don’t know. Tough call as to whether this is my favorite feature or this one. For you, for your own account, what I recommend is plugging it into the Analyze Followers. So I’d plug in @randfish, you plug in your account name, and it’ll show you all sorts of things. If you scroll to the bottom of that list, there’s tons of stuff. So there’s geo-data, and there’s tweet and re-tweet data, and there’s the distribution of the influencers of your followers, and all sorts of other cool stuff. But one of my favorite ones is this little graph right here. It basically shows times of day. So this’ll be 12:00 a.m. or whatever, and this will be 12:00 p.m. here, and that’s 11:00 p.m. down here, and it’ll show me what time my followers are online and what percentage of them are online.
 
The coolest part about this is if you look at the top, the highest bar on there, what you’ll most likely see is something under 10%. What this means is that people who are on Twitter, of your followers who are on Twitter, less than 10% for me it’s 6.5% of my followers maximum are on Twitter, using Twitter at any given time. So if I tweet a link, unless someone’s going back through and looking at all their tweets and my account specifically, the maximum number of people that I’m going to reach is less than 3,000, because I have 60,000-ish followers. So 5% of that would be around 3,000. Crap! You know what this tells me? This tells me I really, really, really should be sharing not just at this time of day, but probably at least once or twice more if I have an important link to share.
 
So I put up a new blog post pretty much every night on Moz.com/rand, my new blog, and I share late, late at night. In fact, I share right there, at probably the worst possible time I could share, because that’s when I’m up, and I go to sleep around 1:00 or 2:00 am, and I don’t get enough sleep. I should probably change that. But I share here. I need to share again in the morning Pacific time, because that’s when the most, the highest number of my followers. And I could probably do with sharing again the next afternoon, without much overlap. There are very few people who are going to be online all three of those times. Sharing twice or three times saying,
“Hey, here’s my post from last night in case you missed it,” that kind of a thing, which I do almost every morning, this is a very, very excellent idea. And then this graph will show you exactly when to do that. Super smart, really, really cool.
 
For other accounts, I would also recommend that you plug in some other folks and analyze, particularly folks in your industry or folks who are influencers or journalists or whoever it is that you think you want to have some overlap with, find who their most influential followers are. So this could be a competitor. It could be a reporter in your space. It could be someone who’s just a very powerful blogger, and whether they’re a right target, because the list of data that you’ll see will show you a lot of information about who’s following them from a demographic and psychographic perspective and a tweet-likelihood perspective, and a influencer perspective. Sometimes clicking on that list of high influencers, of followers of them, that have a lot of influential followers and seeing who those people are, those can also turn into great targets to connect with.
 
Last thing: the Track Followers account. My favorite part of this particular feature is that it shows me a timeline of new followers and lost followers. So basically, what I’m seeing up here is I gained +100 new followers on this day. Well, what did I do that day? And I can click and actually see who are those followers. I can click over to my Twitter account and see what was I tweeting that day. This is a great, great way to see, “Am I doing a good job of engaging? Is it when I tweet a lot, or when I tweet a little? Or when I get a lot of re-tweets? Or when I share a particular link? What am I doing that’s getting me there?”
 
In fact, I had a fascinating example recently. This past week, actually when you’re watching this, this will be two weeks ago, I was in Boston for the Inbound Conference from HubSpot, and I spoke to a big audience there. There were almost 2,000 people in the audience I think like 2,800 attendees, so big audience. I do a keynote session on some  AffordablSEO Services stuff, and this is what happened. I basically had my highest growth day that I’ve had in almost three months – well, I had a big day when we got some funding too
- but this was like +390 some odd followers that joined that day and started following me. And I had a bunch a followers the next day, and that same time, I got verified by Twitter. Twitter sent me and email saying,
“Oh, hey, we’d like to verify your account.”
 
So kind of a fascinating thing and this actually keeps track of who those people are and what happens so I can see and I can try and track down, “Was it really me doing the HubSpot conference, or was it something else?” It probably was the Inbound Conference, but this is a fascinating thing. I can do this same thing on the other side and look at, “Why did I lose so many followers here? What did I tweet?”
 
By the way, almost every time I lose a bunch of followers, it’s one of two things: I tweeted something relatively political, and I mean political not just in the sense of like American politics and national politics, but also political in terms of black-hat/white-hat, and SEO Services Services spammers versus the good guys in Affordable SEO Services  that kind of stuff. That can lose me quite a few followers. And then the other reason that I lose a lot of followers that I’ve seen is when Twitter does a big spam clear out. So clear out a ton of spam accounts and that’ll drop my follower account.
 
So it’s fascinating to watch this stuff. All four of these are just great reasons to be using Followerwonk. If you’ve got an seo company moz Pro account, you should go check this out. Even if you don’t, a lot of these features are free. You can use them for the first time for free, so I would encourage you to do it. You’ll get a ton of value out of Wonk. In terms of Twitter and adding value to your seo company  campaigns and growing your social media presence and the reach of your links, there’s nothing like this. So that’s why I was so excited to acquire them.

Valuable Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits

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Hi Friend 

In this Update we are used to come across the changes which we have to make SEO  Services should Hit

we will be covering some changes that you should be making to your SEO Result practices in order to avoid this type of penalization.

We hope you enjoy and don’t forget to leave comments below! Happy Friday Everyone!

This week we’ve been hearing a lot of chatter in the SEO Company  blogosphere and on Twitter and on the forums about this new potential Google penalty that’s coming down the line around over-optimization. Now, one of Google’s representatives mentioned at a conference, South by Southwest, down in Austin, Texas, about a month ago actually, that Google would be looking into penalizing over-optimized websites and folks who have engaged in over-
the-top SEO  Tools .

There’s been a lot of speculation around when that’s coming out, whether that’s coming out. There are a few things happening, actually, this week and last night about, “Hey is this already something we’re seeing?” Seer Interactive, right, Wil Reynolds’ fantastic SEO company out of Philadelphia had this penalty, and people were wondering whether that was related to this. Not really sure.

But before this penalty hits, for goodness sake, SEO Tools folks, let’s make these changes to our websites because we could be in real trouble if we don’t impact these things beforehand. I think these are some of the most likely candidates to be hit by Google’s over-optimization penalty, some of the most likely patterns they’re going to try and match against in this upcoming change. So let’s talk through them.

Number one, your titles need to be authentic. They need to sound real. They need to sound like a human being wrote them that was not intending necessarily simply to rank for phrase after phrase. I’ll give you a good example. Bad: web design services, web design firm space brand name, whatever your brand name is, web design. What does it sound like? It sounds like all you’re trying to do is rank for keywords, not show off your brand name, especially if this is your home page or those kinds of things. You’re repeating keywords three times. Web design is in this title three times. Think about whether a normal human being would read that title and think, oh yeah, that sounds legitimate. No, they’d think to themselves there’s something fishy here, something spammy, something’s wrong, something manipulative. Try instead, probably equally effective, if not more, brand name web design Portland Spiffiest Design Services. Now look, I’ve got the word “design services,” which you wanted to get in here. I’ve got the city where you are that you’re trying to target, got brand name web design, right, sort of branding myself as the product and the keyword. Much, much better.

Try and look through your sites and see if this is a potential issue. I’ve seen tons of sites where SEO  Services folks have just gone overboard again and again. Don’t get me wrong. I used to do this too. One of the crappiest things about this is, even if your rank, your click through rates go down. So you can rank in position two or three and be getting less than the people below you, because people don’t think that these are legitimate titles and they perceive them to be manipulative, especially if you’re targeting more higher end, savvy or sophisticated technology customers.

Number two, manipulative internal links. I see this a lot on side bars, inside of content, where people have taken all of the instances of a particular word or repeated it throughout the side bar or in the footer, those kinds of things, and are pointing with exact match anchors to the same page over and over again. Now, we all know as SEO Results  that the first anchor text link counts and only one on the page is going to pass that value. Linking repeatedly to the same page with the same anchor is not helpful for SEO Company , and it makes our sites look really spammy and manipulative and questionable to someone who’s browsing it. Why would we want to hurt our conversion rates like this, and why would we want to point out to the engines that, hey, over here, I’m trying to manipulate you? What are you thinking? This is crazy.

Instead, go with logical, useful, change it up when you’re linking to pages, maybe a couple of times, in some spaces. You have a blog post and it mentions a page on your site that you want people to actually go to and that you think is useful in context. Great, link over there. Fine, use the anchor text. Maybe use a modified version of the anchor text, a little longer, a little shorter, a little more natural sounding, and you’re going to get these same results, but you’re going to do it in a much more effective way. You’re not going to be at risk of whatever is happening with this over-optimization penalty.

Number three, cruddy, link filled footers. I see this all the time still. You’re just having a bunch of exact anchor links down in here that no one would actually really click and that come in lists. I often see them in light gray on light gray so that it’s not particularly easy to read. Use your footer wisely. Use your footer to link to the things that people expect to find in the footer. If you really need to get anchor text on pages, find natural ways to put it in the real menu at the top, in the content itself. Don’t be trying to mess around and throw footer links site wide, across things. This 2002, man. We’re ten years later. It’s like at least a decade past that.

Number four, text content blocks built primarily for the engines. You know how sometimes you get to a page and there’s good content, usable stuff, an image, a call to action, and then weirdly there’s this block of junk. It’s this block of blah, blah, keyword, keyword, blah, blah, blah, keyword, keyword, blah, blah, blah. Why is that there? Why does that exist? Does that really work? Does that really trick the engines? Yeah, it tricks them into thinking that they should penalize you. Get that out of there. Rewrite that stuff, man. Seriously, this is going to cost you far more than it’s going to help you. If you’ve got those spammy blocks of text in your pages, that have no purpose other than to get your keywords or some keyword into the text, and it’s not actually helping anyone, it’s not a good call to action, it’s not helping your conversion rate, it will actually drive people away from you. Why are you trying to rank if not to get people to do good things on your site, and like your brand, and appreciate you and come back again and again, and tell their friends, and share it socially, and link to you? Don’t be putting this stuff in here. This is dangerous for all of those reasons, and super dangerous given this over-optimization penalty that’s potentially coming down the line.

Number five, back links from penalty likely sources. So this is one of the toughest ones because it’s really hard to control if you’ve already gotten links from these places. But you can see with those 700,000 Google webmaster tools, pings that they sent everybody that said, hey, it looks like you’ve done some manipulative linking, and that kind of thing. Be really careful for all of these, link networks, anything that says private link network, or I have a link network and I’ll place your site on it, or building up a network of sites that you then interlink to one and other. Come on. There are so many better ways to get links. You’re putting a lot of time and effort and energy into building all of that stuff. You can do so many authentic things with that time. This is time terribly spent. Comment spam, especially those that are sent though automated software blasts, so you think of your XRumer or your SENuke, the article marking robot, or whatever, that’s going to submit your site to tons of places or find open holes in the web where they can leave comments and link spam and that kind of stuff. Forum signature links, this is actually one where I suspect it’s one of the places where Google really gets to know, hey, this guy clearly is a manipulative, black hat/gray hat SEO Services , because look, they’re pointing to the same site where we found all the link spam from forum signatures, particularly on webmaster sorts of boards. That clearly indicates that’s their site and their trying to rain for it, and all that kind of stuff. They’ve got a long profile, and they keep linking to all these things from their forum signatures. Just be very cautious about this. I’m not saying don’t link to it, but maybe don’t use your exact match anchor text or try to make it more of a branding play, try and make it more authentic feeling. Certainly participating in communities is a great thing. Just watch that.

Reciprocal lists, right, people are emailing each other back and forth and saying, “Hey, I’ll put you on my list of links. You put me on yours. Oh, and we’ll do it 20 times and we’ll form this big reciprocal circus that’s going to get all of us penalized.” How great is that?

Article marking sites, I’ve talked about article marketing in the past. Generally when you see, hey, we’re an article marketing site and we can help you rank higher, and submit your content to us and we’ll link out, and the same is true for SEO  Tools focused directories, anytime you see a site that is essentially extolling the virtues of participating there, or contributing there, as being primarily related to the link and the anchor text and the page rank you’re going to get, you can bet your sweet hiney that Google does not want to count that. That’s exactly what they’re trying to prevent, and I’d worry, whether it’s this penalty or a penalty that Google makes in the future, that this is the kind of stuff that gets hit.

Last one, number six, large amounts of pages that are targeting very similar, kind of modified versions of keywords and keyword intents, with only slight variations, slight variation being the key here. So think:
used cars Seattle, used autos Seattle, pre-owned cars Seattle. Why are those three different pages? It sort of feels like keywordy, SEO Services, spam, right, and then there are pointing exact match anchors at all of these. This is the same page. You can target all three of these keywords very nicely on one page that’s called Used and Pre-owned Cars/Autos in Seattle. Right, one page, good, you’ve got it. You’ve combined all of the things. You want to have that great user experience there. You don’t want to have to build that three times. You’re not trying to build a bunch of spammy anchor texts to each one that’s pointing from each of the different ones. The used cars Seattle page has a link to the used auto Seattle’s, it’s sort of like, “What?” From a user perspective, “Why is that there? What is the difference between a car and an automobile exactly? I don’t understand why these two exist.” This kind of thing is something where I think it’s a very clear pattern match that the engines can detect. Looks like they did some research and then just built a page for everything, and then they pointed links at all of them. Its manipulative, right. This is the kind of thing, also, that will get you in trouble.

So, one, one, two, three, four, five, six. Six things you should change, and even though I’m not the Count from Sesame Street, you should still pay careful attention to these, because I’m super nervous that when this penalty going to come out, there are just going to be so many webmasters and SEO Company who are doing this kind of stuff, and I don’t know which one Google’s going to hit on this time and what they might hit on in the future. But I just want you to be okay. I want your sites to do well, and this is such bad stuff for user experience too. So please avoid it.

SEO Services

Content Categorization for SEO

Hi gamin

Today I’m going to share about content making in SEO Tools which plays the major role in SEO Services

 This video is completely describes about various methods of Content Categorization. Placing some time and effort into your info architecture can make a huge difference in both rankings and user experience. As we’ve said many, many times, a flat site architecture (four clicks max!) is one of the keys to getting spidered and indexed properly.  Perhaps more importantly, a well-planned content layout will better enable you to control the flow of internal link juice, thereby helping to avoid keyword cannibalization and make sure your strongest pages rank for your highest value keywords.

 

 

Best Practice Site Architecture for Small Websites, v2.0

You hear it all the time at introductory SEO Tools sessions – “Keep your site architecture flat, so the spiders don’t have to crawl through multiple levels of links to get to a particular page.”  Well, folks, I’m recommending in this post that youmake your architecture flat as a pancake.  True, it’s not as valid semantically, nor as useful for usability, but those homepage links are INCREDIBLY important for SEO Results .

For the average small website, almost all of your link juice / PageRank will naturally accrue first to your homepage, from which it is filtered to your sub-pages via your site’s hierarchy.  (The exception is for sites with a lot of linkbait-y content, where there are a ton of links pointing directly at that content.)

See the diagrams below for the modification of traditional SEO  Services strategy that I am suggesting.  This flat-as-a-pancake strategy should be even MORE ammunition to use against designers who want to incorporate a splash page.

 Hi friend here is your visual recoganization

 

 

 

As I stated at the beginning of this post, this modification only holds true for smaller sites.  Larger sites would confuse visitors and run out of screen real estate if they were to use this strategy. 

Keyword cannibalization isn’t an issue that’s in the SEO Tools  forums much, nor is it something that many SEO Services feature prominently in site reviews (at least, from my experience), but it can be detrimental to potential rankings for several different reasons. First, I’ll illustrate how keyword cannibalization happens.

It typically starts when a website’s information architecture calls for the targeting of a single term or phrase on multiple pages of the site. Many times this is done unintentionally, but results in several or even dozens of pages that have the same keyword target in the title and header tags. I’ve heard several clients explain the logic behind this in a similar fashion:

Client: I want Google to know my site is about “Plaid Checkered Pants” so I made that the title of every page.
Rand: Really?…

Client: I want people to link to me with “Plaid Checkered Pants” in the anchor text, so I used that on every page.
Rand: I see…

Client: I want as many chances as possible to rank well for “Plaid Checkered Pants” so I stuffed it on every page.
Rand: Here we go again…

Here’s the problem:

Googlebot Confused

Google (and the other search engines) will spider the pages on your site and see 4 (or 40) different pages on the site all seemingly relevant to one particular keyword (in this example – “snowboards”). Contrary to the belief of my three fictitious clients above, Google doesn’t interpret this as meaning that your site as a whole is more relevant to “snowboards” or should rank higher than the competition. Instead, it forces Google to choose between the many versions and pick one it feels best fits the query. There’s a number of rank-boosting features you lose out on when this happens:

  • Internal Anchor Text - since you’re pointing to so many different pages with the same subject, you can’t concentrate the value of internal anchor text on one target.
  • External Links - If 4 sites link to one page on “snowboards,” 3 sites link to another of your “snowboard” pages and 6 sites link to yet another “snowboard” page, you’ve split up your external link value among three pages, rather than consolidating it into one.
  • Content Quality - After 3 or 4 pages of writing about the same primary topic, the value of your content is going to suffer. You want the best possible single page to attract links and referrals, not a dozen bland, replicated pages.
  • Conversion Rate - If one page is converting better than the others, it’s a waste to have multiple, lower-converting versions targeting the same traffic. If you want to do conversion tracking, use a multiple-delivery testing system (either A/B or multivariate).

So what’s the solution?

Googlebot finds Snowboards

The difference in this example is that instead of targeting the singular “snowboards” on every page, the pages are focused on unique, valuable variations and all of them link back to an original, canonical source for the singular term. Google can now easily identify the most relevant page for each of these queries. This isn’t just valuable to the search engines; it’s also a far better user experience and overall information architecture.

What should you do if you’ve already got a case of keyword cannibalization? Employ 301′s liberally. When working with clients, I like to ID all the pages in the architecture with this issue and determine the best page to point them to, then use a 301 on every cannibalizing page to a single version. This not only ensures that visitors all arrive at the right page, but that the link equity and relevance built up over time is directing the engines to the most relevant and highest-ranking-potential page for the query.

 

SEO Services

 

Personalization and SEO

Let’s start by talking about some of the direct impacts that personalization usage data have. Of course, by personalization usage data I mean the areas where Google is showing you or other users specific things based on your usage activities, where they are leveraging usage data, broad usage data, for many users to come up with different changes to these types of search results, and where they’re leveraging user personalization on a macro level, taking the aggregate of those things and creating new types of results, re-ranking things and adding snippets.

I’ll talk about each of those. In these direct impacts, one of the most important ones to think about is location awareness. This is particularly important obviously if you’re serving a local area, but you should be aware that location biases a lot of searches that may not have intended to be local simply by virtue of their geography. If you’re at a point, if I’m here in downtown Seattle, there is location awareness that affects the results ordering. I can perform searches, for example for Coffee Works, and I will get these Seattle Coffee Works results. Perhaps if I was in Portland, Oregon and they had a Coffee Works in Portland, I would be getting those Coffee Works results. Usage history also gives Google hints about your location, meaning that even if you’re searching on your smartphone or searching on your laptop, and you said,

 

“Don’t share my location,” Google and Bing will still try to figure this out, and they’ll try to figure it out by looking at your search history. They’ll say to themselves, “Hey, it looks like this user has previously done searches for Madison Markets, Seattle Trader Joe’s, used our maps to get directions from Capitol Hill to Queen Anne. I can guess, based on that usage data, that you are in Seattle, and I will try and give you personalized results that essentially are tied to the location where I think you’re at.” A fascinating example of this is I was searching on my desktop computer last night, which I have not made it location aware specifically, but I did a search for a particular arena in Dublin, which is where the DMX Conference, that I’m going to in a couple days and speaking at, is going to be held. Then I started typing in the name of the hotel I was at, and it’s a brand name hotel. What do you know? That location came up, the Dublin location of the brand hotel, even though that hotel has locations all over the world. How do they know? They know because I just performed a search that was related to Dublin, Ireland, and therefore they’re thinking, oh yeah, that’s probably where he’s looking for this hotel information as well.

 

Very, very smart usage history based personalization. Do be aware search suggest is also affected directly by personalization types of results. If you are doing a search that is going to be biased by some element of personalization, either your search history or your location, those kinds of things, auto-suggest will come up with those same biases as the rankings might. Next, I want to talk about the semantics of how you perform queries and what you’re seeking can affect your search as well. Search history is an important bias here, right? Basically, if I’ve been doing searches for jewelry, gemstones, wedding rings, those kinds of things, and I do a search for ruby, Google and Bing are pretty smart. They can realize, based on that history, that I probably mean ruby the stone, not Ruby the programming language. Likewise, if I’ve just done searches for Python, Pearl and Java, they might interpret that to mean, “Aha, this person is most likely, when they’re searching for Ruby, looking for the programming language.” This makes it very hard if you’re a software engineer who’s trying to look for gemstones, by the way. As you know, the ruby gem is not just a gem. It’s also part of the programming protocol. This gets very interesting. Even seemingly unrelated searches and behavior can modify the results, and I think this is Google showing their strength in pattern matching and machine learning. They essentially have interpreted, for example, as disparate things as me performing searches around the SEO Agency and them interpreting that to mean that I’m a technical person, and therefore as I do searches related to Ruby or Python, they don’t think the snake or the gemstone. They think the programming language Python or the programming language Ruby, which is pretty interesting, connecting up what is essentially a marketing discipline,

 

SEO Services  a technical marketing discipline, and connecting up those programming languages. Very, very interesting. That can modify your results as well. Your social connections. So social connections was a page that existed on Google until last year. In my opinion, it was a very important page and a frustrating page that they’ve now removed. The social connections page would show, based on the account you were inside of, all your contacts and how Google connected you to them and how they might influence your search results. For example, it would say randfish@gmail.com,which is my Gmail account that I don’t actually use, is connected to Danny Sullivan because Rand has emailed Danny Sullivan on that account, and therefore we have these accounts that Danny Sullivan has connected to Google in one way or another. In fact, his Facebook account and several other accounts were connected through his Quora account because Quora OAuths into those, and Google has an agreement or whatever, an auth system with Quora. You could see, wow,

 

Google is exposing things that Danny Sullivan has shared on Facebook to me, not directly through Facebook, but through this protocol that they’ve got with Quora. That’s fascinating. Those social connections can influence the content you’re seeing, can influence the rankings where you see those things. So you may have never seen them before, they may have changed the rankings themselves, and they can also influence the snippets that you’re seeing. For example, when I see something that Danny Sullivan has Plus One’d or shared on Google+, or I see something that Darmesh Shah, for example, has shared on twitter, it will actually say, “Your friend, Darmesh, shared this,” or “Your friend, Danny Sullivan, shared this,” or “Danny Sullivan shared this.” Then you can hover on that person and see some contact information about them. So fascinating ways that social connections are being used. Big take-aways here

 

, if you are a business and you’re thinking about doing marketing and SEO Results, you have to be aware that these changes are taking place. It’s not productive or valuable to get frustrated that not everyone is seeing the same auto-suggest results, the same results in the same order. You just have to be aware that, hey, if we’re going to be in a location, that location could be biasing for us or against us, especially if you’re not there or if something else is taking your place. If people are performing searches that are related to topics that might have more than one meaning, you have to make sure that you feel like your audience is well tapped into and that they’re performing searches that they are aware of your products getting more content out there that they might be searching for and building a bigger brand. Those things will certainly help. A lot of the offline branding kinds of things actually help considerably with this type of stuff. Of course, social connections and making sure that your audience is sharing so that the audience connected to them, even if they’re not your direct customers, this is why social media strategy is so much about not just reaching people who might buy from you, but all the people who might influence them. Remember that social connections will be influenced in this way. Right now, Google+ is the most powerful way and most direct way to do this, but certainly there are others as well as the now removed social connections page, helped show us. What about some indirect impacts?

 

There are actually a few of these that are worth mentioning as well. One of those indirect impacts that I think is very important is that you can see re-ranking of results, not just based on your usage, but this can happen or may happen, not for certain, but may happen based on patterns that the engines detect. If they’re seeing that a large number of people are suddenly switching away from searching ruby the gemstone to Ruby the language, they might bias this by saying, “You know what, by default, we’re going to show more results or more results higher up about Ruby the programming language.” If they’re seeing, boy a lot of people in a lot of geographies, not just Seattle, when they perform a Coffee Works search, are actually looking for Seattle Coffee Works, because that brand has built itself up so strongly, you know what, we’re going to start showing the Seattle Coffee Works location over the other ones because of the pattern matching that we’re seeing. That pattern matching can be a very powerful thing, which is another great reason to build a great brand, have a lot of users, and get a lot of people around your product,

 

your services, and your company. Social shares, particularly what we’ve heard from the search engines, Bing’s been a little more transparent about this than Google has, but what Bing has basically said is that with social shares, the trustworthiness, the quality, and the quantity of those shares may impact the rankings, too. This is not just on an individual basis. So they’re not just saying, “Oh well, Danny Sullivan shared this thing with Rand, and so now we’re going to show it to Rand.” They’re saying, “Boy, lots of people shared this particular result around this topic. Maybe we should be ranking that higher even though it doesn’t have the classic signals.” Those might be things like keywords, links, and all the other things, anchor text and other things that they’re using the ranking algorithm. They might say, “Hey the social shares are such a powerful element here, and we’re seeing so much of a pattern around this, that we’re going to start re-ranking results based on that.” Another great reason to get involved in social, even if you’re just doing SEO Tools. Auto-suggest can be your friend. It can also be your enemy. But when you do a search today, Elijah and I just tried this, and do a search for Whiteboard space, they will fill in some links for you – paint, online, information. Then I did the same search on my phone, and what do you think? Whiteboard Friday was the second or third result there, meaning, they’ve seen that I’ve done searches around SEO company moz before and around SEO Results in general. So they’re thinking,

 

“Aha. You, Rand, you’re a person who probably is interested in Whiteboard Friday, even though you haven’t done that search before on this particular phone.” I got a new phone recently. That usage data and personalization is affecting how auto-suggest is suggesting or search suggest is working. Auto-suggest, by the way, is also location aware and location biased. For example, if you were to perform this search, whiteboard space, in Seattle, you probably would have a higher likelihood of getting Friday than in, let’s say, Hong Kong, where Whiteboard Friday is not as popular generally. I know we have Hong Kong fans, and I appreciate you guys, of course. But those types of search suggests are based on the searches that are performed in a local region, and to the degree that Google or Bing can do it, they will bias those based on that, so you should be aware. For example, if lots and lots of people in a particular location, and I have done this at conferences, it’s actually really fun to ask the audience,

 

“Hey, would everyone please perform this particular search,” and then you look the next day, and that’s the suggested search even though it hadn’t been performed previously. They’re looking at, “Oh, this is trending in this particular region.” This was a conference in Portland, Oregon, where I tried this, a blogging conference, and it was really fun to see the next day that those results were popping up in that fashion. Search queries. The search queries that you perform, but not just the ones the you perform, but the search queries as a whole, kind of in an indirect, amalgamated, pattern matching way, may also be used to form those topic models and co-occurrences or brand associations that we’ve discussed before, which can have an impact on how search results work and how SEO Services works. Meaning that, if lots of people start connecting up the phrase SEO results with SEO  providers or SEO Tools moz with inbound marketing, or those kinds of things, it’s very likely or you might well see that Google is actually ranking pages on that domain, on SEO Results moz’s domain, higher for those keywords because they’ve built an association. Search queries, along with content, are one of the big ways that they put those topics together and try to figure out,

 

“Oh yeah, look, it seems like people have a strong association with GE and washer/dryers, or with Leica and cameras or with the Gap and clothing.” Therefore, when people perform those types of searches, we might want to surface those brands more frequently. You can see this in particular when you perform a lot of ecommerce-related searches and particular brands come up. If you do a search for outdoor clothing and things like Columbia Sportswear and REI and those types of brands are popping up as a suggestion, you get a strong sense of the types of connections that Google might build based on these things.

 

Seo services

When Keyword Targeting Gets Tough

Hi Gamin

I’m here to share about “Keyword Targeting”

It was super awesome. But unfortunately, due to an issue with Livestream, who we normally like, but it just had this weird error that we eventually reproduced even though we tested it beforehand. It didn’t keep and capture the video content. So, here is Whiteboard Friday – Keyword Targeting Gets Tough all over again. 

Just for those of you who are wondering and worried, in the future live Whiteboard Fridays will always be followed up by a recording of that. So, we might end up actually doing them Thursday night so you can watch Thursday after work live and tweet at us, and then Friday morning the video will be right there. In fact, Thursday night the video should be right there. With that said, let’s go talk about when keyword targeting gets tough. 

 

One of the first issues I wanted to address is when we’ve got multiple keywords on a single page and a lot of people worry. They sort of say, “Well, I know that I’m trying to target a bunch of different keywords. I don’t know whether I should have an individual page for each one, or maybe I should have one page that targets a lot of them. How should I spread things out? What do I do with plurals? What do I do with synonyms or variations?” I think a really good rule of thumb here is to keep in mind a few things. 

Number one, the intent of the users. If what users are going to find on the page is useful to those people and there are three or four or five keywords that all make sense, there are plural variations, there are synonyms, etc., and that content makes sense for those users, one page is usually the best practice. 

Number two, you need to be worried about natural word usage. It’s really weird to have something like keyword phrase one comma, keyword phrase two comma, keyword phrase three. Those pages you can see them getting fewer clicks in the search results. So even if you are ranking, you might not perform as well. People are less likely to link to them. For all sorts of reasons, they’re just not as good for SEO from a white hat perspective. If you’re a churn and burn spammer, you probably don’t watch Whiteboard Friday. 

Number three, combining those things when it makes sense. I really like combining words that go together and that make sense. Let me give you a good example here. I think that will really illustrate the point. 

I’ve chosen the keyword “Batman.” Maybe I’ve got a website about comic book characters. I’ve got this keyword Batman. I know I want to go after Batman comics. I want to go after Batman graphic novels. Batman comic books. Batman versus Joker. Which of these things do you think I’d put together? My sort of feeling is Batman is a global topic. It is sort of too big for anything else and it is hypercompetitive. So it’d be really tough to target other things on there. I might go with Batman as its own separate page. Just one page on the site all about the character and have links to the comics and all that kind of stuff. Batman comics and Batman comic books, those are a natural fit. You can do a really good job of crafting a title tag and a headline that go together really well. Batman comic books or Batman comics and comic books, those work really nicely together. So I can connect those. But graphic novels are a little different. I could do something like combine it if I felt like the intent was the same. People who are coming searching for graphic novels are also looking for comics, or comic fans are also looking for graphic novels. I could do something like “Batman comic books and graphic novels” or “Batman comics, graphic novels, and comic books.” Those three things work pretty well together. Natural word order. Those things, I would probably combine those because I think the intent is the same. Keyword targeting can be done pretty well and effectively all in the same page. 

Remember, too, that it is not just about the keyword targeting. It’s about the links pointing to the page. If you’ve got lots of links pointing to one page, you want to leverage the power and importance of that page on the link graph to be able to get it to rank for many things. There are good reasons to try and combine stuff. The finally, Batman versus Joker, that’s its own thing. That’s probably its own comic book, own series. Maybe it’s a movie from the 1960s. I’m not sure. But Batman versus Joker gets its own page. 

On the second piece, internal and external linking, what we want to think about is, “Well, I’m worried about these issues of where I should link to different pages and how to do it.” Actually, the Web has given us a really good methodology to think about this. It is sort of the breadcrumb methodology, and that follows a category like structure that search engines love and that humans are very used to. Users are going to have a good time with it as well. So, it makes sense, right. We’ve got the Batman page that I created. We’ve got our Batman comics and graphic novels page, and then our Batman versus Joker comic. Obviously, we’d have lots of detail pages and subcategory pages, potentially under these. The way to think about these is in breadcrumb format. So, on this Batman versus Joker comic page, I’d have a breadcrumb that looks like this, Batman, Batman comics, Batman versus Joker. Those links, Batman is going to point back to this topic. Batman comics and graphic novels, going to point to that one. This one is going to link up. This one is going to link down. This one is going to link one level down. So you can see that level structure creates a really nice, easy to follow thing for search engines. They know, Aha! Someone’s looking for the broad Batman topic, that’s my page. Someone’s looking for Batman comics or Batman graphic novels, that’s the guy. Someone’s looking for Batman versus Joker comic, this is my guy. You can see a lot of confusion sometimes. SEOs will comment like, “Ah, jeez, this page is ranking great for this keyword, but it’s not the page I wanted to rank for.” This kind of structure can help with that, but there’s also some cool advanced techniques and advanced strategies that we can talk about to solve particular issues. Some of these are pretty sweet. 

The first one, the move it. This is when you’ve got a situation where the page is targeting a particular keyword – targeting Batman, targeting Batman comic and graphic novels – and you either need to move it for one reason or another or the search engine is ranking the wrong page. Maybe they’re ranking a deep comic page for Batman comics and graphic novels. You go, “Ah! This is terrible.” You can see this on SEOmoz right now. If you search for SEO  Tools on the front page, it’s our web developers SEO services cheat sheet that’s ranking. It switched about three months ago from our home page. It’s sort of weird. It’s a useful and fine page, but it is probably not the broad topic that people are looking for when they search SEO Results. So, we might want to do some things around that. 

One potential thing is to move that old page or to rel canonical it back to the page that you want ranking. Remember that rel canonical is really only designed for duplicate content situations. So, you should only do this if the page that is ranking is a copy of the original, it has the same content, but just isn’t the one you want. Newspapers have this a lot with print versions of pages. A print version will be ranking and they go, “No, no, I don’t want the print version. I want the one that shows the ads.” They want to make some money. 

The next one is the replace it. The idea is the old URL, the URL that is currently ranking, could use some refresher content maybe or could use an update, or you’re essentially saying it’s that URL that is ranking for this, but I really want this content on there. So, you can feel free to do that. Go ahead and swap out the content. Put in the new content and maybe recreate the old page at a new URL. 

Let me give you a good example of this one. Every year or every couple of years for the past few, we’ve done our search ranking factors. Whenever we reproduce a new version we make sure it stays at the old URL seomoz.org/article/search-ranking-factors. That replacement, that new page, came up in 2007, 2009, 2011. A new one is coming again. We are essentially just replacing that content, and the old one is going to live at another location. It is going to live at seomoz.org/article/search-ranking-factors- 2005. So, by doing that, we make sure that all the links that were pointing into this continue to point into this. It ranks where it used to, and it is earning new links to that same old URL. Great, great tactic here. 

Last, final one is the consolidation system. This is really when you’ve got content that you are potentially moving on to the page but you want to be able to directly point people to it. Yet, you think search engines are really going to appreciate having all that in one place. This is a great time to use the internal or named anchors, the hash tags. For example, if I say, “Oh, today I have a Batman comic page, a Batman comic books page, a Batman comics page, and a Batman graphic novels page. Those should really all be one.” I might think about having different sections that talk about the comics themselves and the history of them, etc., current comic books that are available, graphic novels. All of those on the same page. If I want, if the user is interested in just the graphic novels, they can still link and drop to exactly this section on that page. 

All right. So, hopefully, given these strategies and what we talked about today, your keyword targeting can dramatically improve and you can have these best practices to go forward with. I’m looking forward to some comments about this. I apologize again for the live version not going up. Hopefully this will help out. Take care everyone. We’ll see you again next week for another edition of Whiteboard Friday.

 

Seo Results

Guest Blogging Strategies

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Hi gamin

Today is ours I’m going to share about the best video about  

“Guest Blogging Strategies”

Guest blogging can be a great way to help build up your brand, earn recognition, and even get some great links back to your site. When guest blogging it’s important to study your audience so that you can produce the best content possible. Exceptional content is often heavily shared and that has huge potential value for your site. In this week’s Whiteboard Friday, we’ll be covering a few guest blogging strategies that you can start using today.
Please leave your comments below and maybe even share some of your own guest blogging strategies with us.

Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. This week we’re talking about guest blogging strategies. Guest blogging and guest authorship across websites other than your own is a fantastic strategy to build your brand, get in front of new people, earn some links back to your site, and earn the recognition from other communities that can lead to all sorts of good marketing opportunities in the future. But guest posting and guest blogging can also get really run down, spammy, manipulative, low quality, and junky. What I want to do today is talk about some strategies that will help you keep it high quality, help return exceptional value from those guest posts, and make sure that when you’re contributing content you’re not losing all of the value that you might get from putting it on your own site, or at least you’re gaining enough in return to make that transaction worthwhile.

So let’s take a look at some of these. I want to walk through a step-by- step format here. The first step, of course, in any sort of guest authoring, guest posting situation is trying to find good targets. A few tools that I do recommend, obviously, there are some things you can do around Google searches, searching for blogs in your niche. You probably already know of some. But you can also use some more advanced searches. I like using things like “guest author in URL blog” or “guest post” or “guest contributor,” variations on these phrases. “Guest posting guidelines” or “guest authoring guidelines” or “guest blog guidelines,” using these types of queries inside of Google, inside of Bing can reveal a lot of different things. You probably want to add in something about your topic, some keyword that is related to you, something broad. So if you are, for example, in the world of, I don’t know, contact lenses and eyeglasses, you might write about something like glasses or eyewear or ocular health or any of those types of things to try and find people in that world.

I also highly recommend using a metric that’s unique from the metrics that we typically talk about here at Moz. So certainly things like Domain Authority from Open Site Explorer and Page Authority, MozRank, those are all very good, very helpful. But you can go to google.com/reader and use their search function to actually search for blogs by name or by topic area, and you will find blogs with their subscriber count, the number of people who subscribe to them in Google Reader. What this number tells you is sort of how well read and how distributed is that blog. If you see something with maybe a dozen, a couple dozen readers, I’d be a little wary. I don’t know how big or valuable that blog audience is going to be, and remember it’s a lot of time if you are writing a high quality article, versus something that has hundreds or thousands, hopefully thousands, of subscribers. That has tremendous, tremendous value. This is also a good research tool in general.

Then I also like using some of the blog directories if you are struggling to find topic areas, you’re just not finding them using your keywords. Go dig in to some of these structured and organized hierarchies. BlogHer is an excellent directory list of blogs, primarily run by woman but also sort of around female-centric topic, woman-centric topics. My Blog Guest, another great community for finding things. Technorati and Alltop, two more that you could add to that list. I would also be seeking in the things that you are looking for, in the metrics and sort of things that you are looking for, try to find, if you can, blogs that get scraped. I know this is an odd one, but blogs that get scraped, it tends to be an indication that that blog is important and well-known and that other people are taking and using their content, some of them for legitimate purposes, some of them for less legitimate purposes. But the value comes particularly when you have a link from one of these sites that gets scraped and republished all over the Web, that you get links from a lot more domains than just the one domain where you’re writing.

Blogs that rarely have guest content. So, a lot of blogs out there are kind of in a little bit of this kind of spammy world of just, oh, yeah, yeah, I take guest posts from everywhere, we post guest posts around, and we’re more like a low quality content link directory. If you find blogs that, hey, you know, four or five days out of the week the primary writers are writing there and then maybe one guest post a week. Great. Those are excellent targets typically speaking from a quality standpoint.

Then finally, non-blog news and content sites that have guest authorship opportunities. I know this sounds a little odd, but the idea here is that you can contribute just like you could to newspapers or to traditional print publications, editorial content, or guest content, and those types of ways. When that gets published, it is often a very, very unique place and an audience that your competitors are going to have a very tough time reaching.

Step two, let’s go in to this building relationship. I despise this idea that, “Oh, you know, hey, Rand, I wrote this post about metadata for SEO Services. Please publish it on seo company .” Who are you? Do we know each other? This is a very odd transaction. Right? No one comes up to me in the street and is like, “Hey, hey Rand, wear this T-shirt. I want you to wear this T-shirt. It’s got my brand on it.” This is my bad Jersey. Sorry about that everyone. All right. I was born in New Jersey, so, you know, I have an excuse. But you need that relationship before you’re going to do this kind of outreach and ask these questions

So what I recommend is using the social networks, right, Twitter, Facebook, LinkedIn, Google+. Do you like my Twitter bird here? He doesn’t really have wings. Does he look better? Better or worse? A little worse. Eh, he’s Christmassy though. What I highly recommend is four weeks, a minimum of four weeks of interaction and engagement with your target for outreach, with your target that you’re trying to reach out to for your guest posting, before you send them the request. Let them know that you’re a real person, that you know who they are, that you’ve researched them, that you’ve been in touch. After spending time interacting and engaging over social media, on their blog itself, I recommend at least two or more unique mediums, meaning maybe Twitter and Facebook, maybe Twitter and Google+, maybe Twitter and their blog, and do leave some comments on their blog so that they get to know you. They’re approving those comments. They’re seeing you in there. You have a presence in their community. Other people who are reading their site are knowing who you are. And do try to help them with something. Over these four weeks of engagement they will probably tweet something, say something, blog about something, have some kind of request, or you can figure it out yourself from looking at their About page and reading more about them that, oh you know what, this person, they are very, very curious about this particular topic or they are traveling here and they want some tips. Whatever it is, reach out and try and help in some way. If that is your first point of contact, the relationship is going to be much better than if the first thing you ask for is a favor – “Hey will you post my guest post?”.

Step three, you want to optimize your content, the content you’re going to be writing, for their audience. So you want to be looking at their readers and asking questions like, “Well, what do the readers like?” You can see what people have guest posted previously, if there have been some. You can see what the authors are writing about. You kind of get this sense of, oh, wow, you know, this community is really focused on these topics and they seem to lean in these directions sort of emotionally and psychologically and politically and from a technical standpoint and here’s what they understand and don’t understand and here’s how in-depth they like their material. Fantastic. Great. You know more about them. You’re going to be able to write far more effective content that’s (a) more likely to get published and (b) more likely to be shared by that audience.

Remember, you don’t just want a post to go up and provide you with a link. You’re looking for that content to spread far and wide. You want lots of people sharing it, lots of people following your Twitter account after you’ve shared it with people. You want people visiting your site, finding more content like that, and then subscribing to your blog and RSS feed, following your brand on Facebook and all these other social networks. You want to get those people into the top of your marketing funnel so that they are comfortable and familiar with you and they trust you and like you. The way to do that is to study the audience where you’re going to be participating. So, what earns comments, shares, and likes? If you use the Open Site Explorer top pages tool for this, you can actually go to a blog and then see, hey, what’s been the most successful content and you can see all the social share numbers and all that kind of stuff and the links too. You can also ask yourself, “What kinds of questions does this community have?” If it is a highly participatory community, you’ll often see that engagement. You can start to follow people who are deep in that community and see, oh, yeah, they’re constantly asking these kinds of questions. I can answer that content.

Finally, step four, I want to try to help you with some specific tactics that are going to earn outsize returns from your guest content. So, one of the first ones, one of the ones that I highly, highly recommend is you’re usually getting a link, but that link is often in the form of a bio and people, if you submit a guest post and it has a lot of anchor text links pointing to your content, no one is going to approve it. People are going to think you’re spammy. Even if the content is great, they’re going to assume you’re just there for the SEO Tools, and they don’t want any part of it. But you can get great links back to your site and a lot of visits to your site if you have embeddable content. So things like images and graphics or videos or interactive tools, interactive content that you’re referencing back on your site that for obvious reasons can’t live in the post itself. Right. Now, you might have a small version of an infographic or a small version of a photo, but then you would link off to the larger version of that photo or the larger version of that graphic, which would live on your site. That’s a great thing to do too because it means that the hosting is offloaded from the guest blog publisher who might not have the world’s most robust hosting, and if they are getting tons and tons of bandwidth requests, it’s not exactly ideal.

I also recommend a few other ones. If you can, if you have a few blogs that you know, hey, this audience is phenomenal, ask if you can do a series. Say, “Hey, I have a three or four part series on this specific topic.” It’s very, very wide, it’s broad. Great. Write three or four guest posts and that will get you more and more familiarity with that audience, earn you better branding, earn you more links, all those good things.

When you are guest posting, you often have a target list of many, many folks. You’re going, “Oh well, I’m going after this guy. Then I want to go after these three guys over here, these three other blogs.” Oh yeah? Well, when you write for this guy, freaking link to these guys. What does that do? That says to these people, “Oh, wow, this is cool. I got a link from this other post. Oh, interesting, it’s a guest author. He must follow me, he must like me.” Fantastic. Now you’re relationship building in the future. They’re going to get the trackback and the ping for this. You’ll have done them a favor by giving them a nice link to some of their content you recognized. You’re building that relationship. Fantastic. Do that. When you are writing for one, link to the others.

Bio links. Bio links are tough, but you can actually, if you are clever and smart about how you interact with these, you can get the anchor text to overlap well with your branding. So, for example, I use this example a lot. Whenever I have my bio go on other people’s sites, I like to link to my wife’s travel blog. Now, obviously people would get very suspicious if I said travel blog, and Geraldine, my wife, of course, refuses to do any SEO Results herself. So, yeah, anyway, whole other story, we could do a Whiteboard Friday about that. So what I like to do, is I like to say, “Rand’s wife, Geraldine, chronicles their adventures in her Serendipitous travel blog,” and that is the link that I use. So it is sort of a, “Oh, you know, this is a clever combination.” It does get the words travel blog in there, which I hope some day she might rank for. I think she has a great travel blog, so I hope that she does. The idea here is that you take your brand, right, so if you have your eyeglasses site, you might say, “Well, Kenny’s nascent eyewear site is doing quite well in this particular vertical.” Whatever it is, you want to try and craft that in a clever way so that you include some anchor text, include some branding.
Finally, last thing here. When a lot of people write guest posts, they do one of two things, and I think both are kind of dumb. Number one is they don’t do any SEO  Company. They’re not actually targeting keywords. They think to themselves, “Well, I want to target keyword phrases and rank for stuff on my site, not on someone else’s.” That’s weird. The second thing they do is they try and target their primary keyword phrases on somebody else’s site, which, of course, is also a little bit strange. I understand these are two dichotomous opinions here. But what I highly recommend is target those secondary or tertiary keyword phrases, the ones that you wouldn’t go after because they’re not super high volume. Maybe they’re secondary or tertiary in your list of important keywords to go after. But you do want to try and own those search results, and one of the ways to do it is with a guest blog post. So doing a little bit of that keyword research upfront, figuring out the terms and phrases that you really want to rank for, targeting those on your site, the ones that are of secondary importance and maybe thinking about those as great guest posting opportunities, because, remember, guest posts, especially on powerful blogs, they’re going to earn lots of links, they have high potential to rank, and of course, if they do that and they earn lots of nice link juice, the links pointing back to you are going to be authoritative and helpful for your own SEO Tools.

All right everyone. I hope to see lots of phenomenal guest posts from you all over the Web. Great content only. I don’t want to see any more of this mishmash SEO spammy crap. I hope you’ll join us again next week for another edition of Whiteboard Friday. Take care

“SEO Company”

Surmising: Anchor Text is diminish…And May Be Replaced by Co-Occurrence-

 
Hi Gamin 
Today I’m going to update about the Diminishing of anchor text
The classic ranking signals: links, authority, keywords, and anchor text – have long remained dominant in Google’s search rankings. But in the past few years, we’ve seen the rise of citations for local rankings, and now, we may be seeing more co-occurence of terms and links in search queries, in text content, and in links becoming more of a factor.
I want to talk today about a prediction that I’ve got around not the complete death of anchor text, but that anchor text is actually diminishing as a signal and being replaced by something else, something Google has gotten very clever about. I think Bing is using it as well. That is co-citation, so co-citation of terms and phrases along with a brand or a link, and I’ll show you what I mean.

First off, some examples that you can check out for yourself. One of very favorite things to do is to go find relatively competitive keyword phrases and find sites and brands that are ranking without appearing to target the keyword, meaning that keyword isn’t in the title tag. It’s barely even on the page. It doesn’t seem to be something that they’re going after. They’re not getting much anchor text for it.

How do they rank well against folks who are doing all of these classic SEO Results best practices? Well, here are a few examples.

For the query “cell phone ratings,” coming in at number four is a web page on ConsumerReports.com without the words “cell phone” or the word “ratings.” Actually, I do think they have the word “rating,” and they might have the word “phone.” But it’s in the text. It’s not even in the title. Really remarkable that they’re ranking so well for such a competitive query. I’ll talk about why in a sec.

Number two, “manufacturing directory.” Again, another very competitive phrase, and ThomasNet is ranking number three without mentioning any of these terms, without seeming to try and target that phrase at all.

Number three, “backlink analysis,” where Open Site Explorer, SEO Tools moz’s own tool ranks number two, and yet not in the title. It’s not anywhere on the page. Neither of these words are anywhere on the page. In the snippet, Google is actually using some text from another article that they found that mentions backlink analysis.

So it’s just fascinating to see these sorts of rankings, and you kind of have to question like, “Boy, there’s a ton of people with a lot of good anchor text, with a ton of linking root domains who are all trying to go after that phrase. They put it in the title tag. How does Google know? How does Google know to associate these terms with these websites if the classic signals that we think about as SEO Services aren’t there?”

The answer, in my opinion, is co-citations. Let me show what I’m talking about.

You can see a lot of articles on the web that mention cell phone ratings and reviews and mention Consumer Reports. They don’t necessarily link to this page. In fact, very few of them link to this page. But many of them will do exactly this. If you look at a text snippet on the page, it’ll say, “Cell phones as rated by Consumer Reports.” This doesn’t even link. This is not a live link. It’s not even pointing to their website or to that specific web page. But Google is noticing the association. They see the words “cell phone.” They see the word “rated,” and they see “Consumer Reports.” They put two and two together and say, “You know what? It seems like lots of people on the Internet seems to think that Consumer Reports and cell phone ratings go together.”

Same thing happening here. Directory of Manufacturers from ThomasNet, it’s not even linking to the manufacturing directory page. It’s linking just to the home page of the website. But it’s mentioning ThomasNet, and it says, “Directory of Manufacturers.” So the words are in there, and Google is kind of going, “Oh, yeah, I see this association happening a lot. It’s not directly in the anchor text, but you know what? I’m getting smarter.”

Google is getting a lot smarter about this. A ton of articles that mention backlink analysis, how to look at backlinks, talk about Open Site Explorer. Some of them link to it. Some of them don’t. But because Open Site Explorer is very commonly cited in addition to the keyword phrase “backlink analysis,” you’re seeing OSE do really well for that query term.

This, in my opinion, is one of the kind of future looking elements of how we’re going to do SEO Result, brand association, having people write about us and do PR about our brands, associating those terms together so that very frequently when you see an authoritative, high quality source mention a keyword phrase, talk about a keyword phrase, they’re mentioning your brand. They’re linking to your site. They don’t even necessarily have to link to exactly your page. This type of SEO providers is something that’s not very practiced today, but it certainly should be on a lot of people’s minds for the future.

I would urge you, anytime you see something ranking that doesn’t have the classic SEO Results types of things, the anchor text and on-page text and the title tag, you take a deep look and try and figure out whether co-citation is what’s causing it to rank higher.

 

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